My writer’s mindset guides everything I do. Being a writer is as much about paying attention, asking the right questions, and listening as it is about tapping the keyboard. Understanding the power of words and the needs and desires of the audience of any piece — whether it's a blog post, a press release, or a lead gen email campaign — are at the crux of my work.

Interested in how content can help grow your brand and drive sales? I’d love to help you set your goals, guide your strategy, and give you the tools to execute.

I have deep expertise in brainstorming, creating, and executing earned media campaigns and communications plans. I've worked on projects ranging from revamping an internal employee ambassador program to ghostwriting industry articles for a market research firm. I also led the successful announcement of Founders' 30% investment partnership with Madrid-based brewery Mahou San Miguel.

As the first marketing employee at Founders Brewing Co., I developed the brand story and identity as they grew at an incredible clip. Important decisions were made along the way. Since then, I’ve worked as a brand consultant for startup breweries, an orthodontic startup, an arts collective, and more.